HTML

• Hyper Text Markup Language (HTML)
• Introduction to Elements, Tags and Attributes
• Meta and CSS tags
• Headings, Paragraph, Span, Div and Pre Tags
• Block and Inline elements
• Anchor Links
• Image & Video Tag
• List s and Tables
• Forms, Text input, Text area
• Checkbox and Radio Button
• Dropdown, List
• Iframes
• Entities

CSS

• Cascading Style Sheets (CSS)
• Inline, Internal and External CSS
• Selectors and their types
• Type Properties
• Background, Block , Border and Positioning properties
• Rounded Corners
• Form Designing
• Gradients and Opacity Properties
• Transition, Transform and Animation effects

Bootstrap

• Introduction to Bootstrap
• Grids, Typography, Tables
• Forms and Inputs
• Buttons and Button Groups
• Glyphicons
• Badges/Labels
• Progress Bars
• Pagination
• Pager
• List Groups
• Panels
• Dropdowns
• Tabs/Pills
• Navbar
• Media Objects
• Carousel, Modal
• Tooltip
• Popover
• Scrollspy
• Affix
• Filters

Graphic Designing is the process of communication through visuals and correct usage of typography, images and colors for those visuals. Several  methods are used to create and combine symbols, images and words to create a visual representation of ideas and messages.

It helps in creating logos, posters, website graphics, billboards, publications etc.

Adobe Photoshop

Introduction to Photoshop Essentials

• Pixels, Resolution & Color
• Interface
• File Formats

Workspace

• Viewing & Navigating Images
• User Preferences
• Color Settings
• Customizing Workspace, Keyboard Shortcuts

Adjustment Tools

• Rulers & Guides
• Introduction to the Adjustment tools
• Curves Tool vs. the Levels tool
• Hue & Saturation
• Cropping & Straightening
• Color Balance

Tools

• Photoshop Tools
• Manual Selection
• Quick Selection
• Selection panel
• Creating and saving Selections
• Adjustment Layers
• Layer Masks

Brushes and Content-Aware Tools

• Layer Blend Modes
• Snapshots and History Brush
• Retouching Tools, Content-Aware Fill
• Removing Noise
• Perspective with the Lens Correction Filter
• Content-Aware Scaling

Working with Type

• Paragraph & Character Formatting Options
• Typing On a Path
• Applying Layer Styles

Shape Tools, Paths and Smart Objects

• Vectors & Shape Tools
• Creating Paths
• Saving & Loading Paths as Selections
• Subtracting, Adding Intersecting, & Excluding
• Vector Graphics as Smart Objects
• Creating & Replacing Smart Object
• Creating Multiple Instances of a Smart Object

Smart Filters, Metadata and Outputting

• Smart Filters
• Exploring the Workspace
• Searching & Organizing Files
• Metadata
• Outputting
• Repairing Image

Layers

• Image Layers and Layers Panel
• Layer Style Window
• Creating Layer Groups & Comps

CorelDraw

Introduction

• About Corel Draw
• User Interface
• Creating and Opening Document
• Templates, Layout
• Import/Export

Tools

• Pick tool
• Smudge brush
• Roughen brush
• Free transform tool
• Crop tool
• Hand tool
• Text tool
• Freehand tool
• Rectangular tool
• Interactive tool
• Eyedropper tool
• Outline tool
• Fill tool
• Interactive fill tool
• Selecting fill and outline color

Corel Draw Layout

• Insert Page
• Delete Page
• Rename Page
• Page Setup
• Page Background

Working with Curves

• Free Hand Tool
• Bezier Tool
• Pen Tool
• Polyline Tool
• Artistic Media Tool
• Point Curve Tool
• Shape Tool

Working with Curves

• Drawing Rectangle, Circle and Polygon
• Creating Star

Basic shapes

• Arrows
• Flowchart Shape
• Banner Shape

Text & Line

• Formatting Text andParagraph
• Changing Shape of the Text
• Working With Lines

Interactive Tool

• Blending tool
• Contouring the Object
• Distorting Objects
• Envelope tool
• Extruding of the Object
• Drop Shadow
• Applying Transparency Effect

Working with Bitmaps

• Converting Objects to Bitmap
• 3D Effect
• Art Effect
• Blur Effect
• Color Transformation Effect
• Contour Effect
• Creative Effect
• Distort Effect
• Noise Effect

Arranging Object

• Transforming Object
• Align & Distribute Object
• Ordering Object
• Locking & Unlocking Object
• Shaping Object

Advertisement through digital means is known as digital Marketing. There has been a huge upsurge in Internet usage in past decade. So, conventional marketing have greatly shifted towards digital space.

Search Engine Optimization:

• About SEO
• Working of search engines
• Traffic and keywords

1. On-Page Optimization

• About Onpage SEO
• Keyword Research
• Domain Selection & URL Structuring
• Meta Tag Optimization and Redirection Tags
• SEO Content Writing
• Heading Optimization
• Image Optimization
• Robots Files
• Sitemap Creation & Submission
• Website Tracking Tools (Google Analytics, Google Webmaster Tools)

2. Off-Page Optimization

• About Off page SEO
• Backlinks
• Do Follow and No Follow Backlinks
• Google Page Rank
• Methods of Backlink creation
• Link Exchange (One way, two way and three way)
• Search Engine Submissions

Google Adwords

• Organic search results
• Google adwords & PPC advertising
• Google adwords account and adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc.
• Types of Advertising campaigns
• Ranking adwords ads
• Adwords algorithm
• Quality score
• CTR and its importance
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our Campaign
• Creating adgroups
• Finding relevant adgroups options using tool
• Creating adgroups using tool
• Understanding keywords
• Finding relevant keywords
• Adding keywords in ad-group using keyword planner tool
• Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
• Examples of types of keywords
• How to write a compelling ad copy
• Tracking Performance/Conversion
• How to set up conversion tracking
• Adding tracking code in your website
• Checking conversion stats
• Optimizing Search Campaigns
• Creating ads

Social Media Marketing (SMM)

• What is Social Media Marketing
• Understanding the existing social media paradigms & psychology
• How social media marketing is different than others
• Understanding Facebook marketing practical session
• Creating Facebook Page
• Increasing Fan engagement
• Facebook Marketing
• Linkedin Media Optimization
• Instagram Media Optimization

Google Analytics

• Introduction to Google analytics and its working
• Google Analytics account structure
• Google analytics insights
• Cookie tracking
• Setting up analytics account
• Adding analytics code in website
• Bounce rate
• Funnels
• Adwords and Analytics accounts integration
• Measuring performance of campaigns
• Customized reports
• Monitoring traffic sources and behavior